In the years before Anheuser-Busch and Doritos began regularly topping USA Today's annual Ad Meter rankings of Super Bowl spots, Pepsi was a regular contender.
In Super Bowl XXX, it pulled off a trifecta, winning first, second and third place in the Ad Meter popularity contest.
After our interview, she and her friends will probably hit the pool at a local apartment complex and do what millennials do: eat pizza and play out their lives in front of tiny, portable cameras.
During our wide-ranging conversation she'll talk confidently about the business of live streaming video, the ephemeral nature of online fame, Rashida Jones' controversial Netflix documentary and the markup on consumer eyewear.
The overall winner was "Security Camera," created like the rest by Omnicom's BBDO New York, depicting a driver for Coca-Cola doing what he shouldn't, to a soundtrack of Hank Williams Jr.'s "Your Cheatin' Heart." Humor could work wonders as other advertisers increasingly relied on spectacle, USA Today reported on Jan.
30, 1996: That's why adman Cliff Freeman, best-known for creating the nutty Little Caesars "Pizza, Pizza" spots, was impressed by Pepsi's top-rated "Security Camera" spot. "It was simple and real." Pepsi and BBDO's ad, directed by Super Bowl legend Joe Pytka, held up so well that 20 years later USA Today's 2006 panelists chose it as the best of the Ad Meter winners thus far.
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